With Archie
Most health practitioners are invisible online — and the agencies that try to help them don't understand the regulatory minefield. I built a growth agency brand that speaks directly to RMTs, physiotherapists, and chiropractors, offering everything from website design to SEO, Google Business, blogs, social media, and email — all without crossing compliance lines.
Visit Live Site →01The Challenge
Health practitioners are stuck between two bad options: market themselves (and risk violating their regulator's advertising rules) or hire a generic agency (that doesn't know the rules exist). RMTs can't use testimonials — CMTO prohibits it. Chiropractors need disclaimers on every patient story (CCO S-016). Physiotherapists can't guarantee outcomes (CPO). Most agencies don't even know these bodies exist, let alone what they enforce. The result: practitioners either break the rules accidentally or don't market at all. Their calendars stay half-empty while the massage chain down the street runs Facebook ads with zero compliance concerns.
02Approach
Map the regulatory landscape first
Read the advertising guidelines from CMTO, CCO, and CPO end-to-end. Built a compliance matrix showing what each profession can and cannot say in marketing — testimonials, outcome claims, pricing, before/after photos. This became the foundation for every service we offer.
Position as the agency that read the rulebook
Generic agencies sell 'marketing.' Archie sells compliant growth. The brand voice leads with regulatory knowledge — naming each governing body, explaining the specific rules, and showing practitioners we understand their constraints before we pitch solutions.
Design a modular brand and website system
One website with profession-specific landing pages that adapt copy, trust signals, and content blocks based on each regulator's rules. RMTs see credential-based trust (no testimonials). Chiropractors see testimonials with proper disclaimers. Same brand, different compliance paths.
Build the full growth stack into service tiers
Structured three service packages — Starter (website + brand + basic SEO), Growth (+ content marketing, blog, Google Business, email), and Scale (+ social media, paid ads, multi-practitioner support). Each tier maps to a practice's growth stage, not a feature checklist.
Design trust without the usual playbook
Since testimonials are off-limits for RMTs, designed alternative trust patterns: practitioner credentials, professional association badges, process transparency, anonymized outcome metrics, and a published blog demonstrating subject-matter expertise. Each profession gets the strongest trust signals their regulator allows.
03Key Decisions
04Results
3
Professions Served
22
Pages Designed & Built
100%
Regulatory Compliant
3
Service Tiers
1
Shared Design System
0
Stock Photos Used
05What I Learned
The biggest lesson was knowing when to kill your darling. I spent weeks architecting a SaaS platform — booking, referrals, client portals — before realizing the market didn't want a tool. They wanted results. Pivoting from 'build a product' to 'build an agency' felt like a step backward, but it was the right call. Practitioners don't care how the marketing gets done. They care that their Tuesday 2 PM slot is booked. The second lesson: compliance constraints make better marketing. When you can't use testimonials, you're forced to build trust through substance — credentials, transparency, real expertise. The RMT landing page (no testimonials allowed) ended up feeling more credible than the chiropractor page (testimonials with disclaimers).
Interested in working together?
I design products that ship — and prove their value with real metrics.
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